A writer at a design conference?

And for the second time in four years.

A design partner from one of the most personally destructive, yet professionally productive, times in my life invited me to speak at Storytellers: UCDA Design Conference 2022. Thanks to Elissa and to the 86 people who attended my talk: Taglines—Dangerous or just useless. If you’re a creative working in higher ed, consider becoming, like me, a member of the University & College Designers Association.

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The name yellowell started off as do re mi.