That was one of 174 taglines I’d written for M. Night Shyamalan’s motion picture, The Village. It was also the initial favorite of my client, an art director at BLT Communications on Sunset in Hollywood. He wanted a few more like it, though, directing me not to use the following words: love, heart, lie, or death. I’d spent the day (and night) writing on-site, sharing a storage closet with reams of 11x17 paper. I was required to work onsite, because nothing — neither script nor screener (rough cut of the movie) — could leave the premises. Ultimately, Shyamalan and Touchstone Pictures went with “There is no turning back,” a slightly edited version of tagline number three in my copy exploration. At 174 taglines, written in less than 24-hours, by the way, The Village isn’t even close to how many I wrote for the Adam Sandler film, Mr. Deeds. More on that project later.